Welcome to "Add Before Use"


AI included. Humans not.

You've got the tools.
Now add what makes them work.




The adoption gap

Organizations are investing heavily in AI. Most companies invest 95% in technology… and 5% in the people expected to use it.
Yet many leaders tell the same story:
✓ pilots are running
✓ tools are available
✓ training has been delivered
And still...
real adoption remains limited.
The challenge isn't technology.It's integration.Technology is moving faster than humans can adapt.


The human side of AI

AI doesn’t fail in development.
It fails when people don’t use it.
Humans can adapt to almost anything when they understand it, see themselves in it, feel safe enough to try, and are guided by leaders they trust.Adoption is not a side effect.
It’s the strategy.


Add before use framework


Work together

Start Here
AI Adoption Reset
A focused assessment helping leaders understand what is helping—or hindering—AI adoption.Includes:✓ Executive discovery✓ Adoption pulse✓ Human readiness assessment✓ Leadership readout✓ Adoption Snapshot reportIdeal for:CHROs, CIOs, Transformation Leads, Digital Teams

Write me a message


Created by: Astrid van Wanum

Transformation strategist.
Facilitator.
Speaker.
For more than a decade I've helped organizations navigate transformation across countries, cultures and technologies.Today I focus on one question:How do we help people adapt in a world changing faster than humans can adapt?


Technology is ready.
Your people aren't - yet


Resources

The AI Adoption Sprint onepager